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Posts Tagged ‘Traffic’

www.steveweber.us Free Search Engine Traffic: What It Is and Why You Need It “Where is everybody?” That’s the most common question you will probably hear from the mouths of new web masters. So many people think you can just set up a site and have traffic, or people visiting. But you have to do something to get that traffic. If you pay for traffic, then you will need a pretty large budget, and the returns will pretty much be a one time thing. As soon as you stop paying, people stop coming. Just the same, social networking and bugging friends and family may bring you a huge influx of traffic, but no one is really going to stick around. The only way to gain repeat visitors without hassle or Donald Trump’s budget, is to get free search engine traffic. How do you do such a thing? Simple: Get your website to appear on the first page for relevant words in search engines. Google, Yahoo!, and MSN/Bing are the main players in the current game, and getting to appear on any one of them (on the first page) is tough cookies, but possible and will bring you all the people you could have ever wanted. To get free search engine traffic from Google is ideal, but Yahoo! and MSN/Bing will still get you a fair following. For example, if you built a site around luxury cars, then you would naturally want to “rank” (or appear on the first page of search engines) for keywords (the words people type into Google) like “Lambourghini”, “Aston Martin”, and “Ferrari”. Then you would get free search …

For most webmasters, one of the biggest concerns on their minds is finding effective ways to bring more traffic, and traffic that is of good quality, to their websites. One of the basic methods of doing this is by way of free search engine traffic.

Search engines that are spider-based, or crawler-based, automatically visit the various pages of a web site in order to compile their index listings. These kinds of search engines differ from directories, because by means of the crawling, you are likely to have a number of your pages indexed with them.

So, with a website that has been crafted carefully with pages that have been customized with search engine optimization as a goal, it is possible to rank highly in the free search engine spider-generated listings.

With good optimization and patience, it is even possible to achieve a top-ten position, which would put your page on the first results page, where everyone would prefer to be found.

The fact is that very few surfers will ever see a site that is not listed within the first page of the results in the top search engines. That is why it is so important to make sure that your pages are optimized so that you have a chance of getting included in that first page, which will give you plenty of free search engine traffic, of course depending on the popularity of the search term you are ranking for.

There is no doubt that in the internet world today, that the most important spider-based search engine is Google. More people search via Google than the number of people who search the other search engines combined, meaning that more than one out of every two people who are looking for something online will be using Google to find it.

So, it’s a good strategy to optimize your pages for Google, and that in turn will result in sufficient optimization for the other top search engines for the most part. In addition, the Google search engine also is the generator that powers the listed results for a number of other services as well.

The best way to get a listing with Google, and get that free search engine traffic you need, is to get you site linked on other website. These are called inbound links when they are found on another site and point to yours, and because the crawler-based engines follow links from one site to another, this is why it is so beneficial to have links from other sites to yours.

However, just having a few links to your site is not enough in and of itself. You will get a better boost in your page ranking if the links to your site come from other quality sites with good page rank of their own.

And, one simple way to begin to get links to your site is with free search engine submission. This will essentially get your “foot in the door” by getting your site listed with various directories, which will in turn direct the spiders to your page for indexing on Google and the other search engines.

Even though that can give you a very nice start, you need to continue your efforts by always adding find good links back to your site and by adding quality content that is relevant to your topic. By continuing these efforts you will continue to find an increase in the free search engine traffic you enjoy.

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Search engine optimized or SEO article, has a nice set of benefits for your home internet business.

It pre sells the landing page, brings targeted web site visitors, make visitors want more about the issue, brings free traffic for years and will build up your authority image. On the top of this, the SEO articles with new keywords, can carry the web site into new markets. ( You can bookmark this page press Ctrl+D ).

These benefits of the SEO article make it one of the most effective tool to promote your home internet business. Because a SEO article uses only on page optimization technique, without any backlinks, you have to follow a certain technique in writing.

I will go through the technique, which is not difficult to learn but requires a lot of discipline.

How To Write A Home Internet Business SEO Article?

1.Pick the theme for your SEO article.

For instance this article has a theme, which you can read from the headline. The theme has to be very relative to the topic of the landing page, i.e. to include the same promise so that a reader can smoothly move into the landing page and bocome even more interested.

2.Choose from 2 to 3 keyphrases.

As an example this article uses two keyphrases related to home internet business, both are already in the title. It is easier to write a SEO article, if the keyphrases have a natural link between each other, like SEO article brings targeted web site traffic to the home internet business.

I suggest, that you will select keyphrases with Overture demand of from 1.000 to 3.000 a month to keep and Google supply under 10 million, to keep the competition moderate for your home internet business.

3.Research five top competitors.

It is very important to research your top competitors, because SEO article writing uses 100 % on page optimization techniques, without no backlinks.To be able to get the pole position at Google, you simply have to beat the competion per each keyphrase.

Analyze the competition per each keyphrase and if you found out that the page, which is not properly optimized, there is your chance. On the top of that, if there is no links and PR is 0, your chances are even better.

4.Write your main keyphrase into the title, body and the author box of your SEO article.

Let us say you have each of your keyphrase mentioned ten times, then you have to write them at least once using bold, italic and underlined fonts. Search engines love this! A practical rule is to write the keyword in each paragraph of appr. 4 lines.

5.Write your both keyphrases into the author box.

In this way you will build an anchor text for your link.This anchor text will influence in a very positive way into the search engine ranking of the landing page. This is why it is very important to use the same keywords in the SEO articles, which you have used on your home page. For search engines, the anchor text is a sign of the related link.

6.Finally, use always unique content.

Write always your SEO article by yourself. Your readers and search engine spiders like this. And if your target is to build an image of the authority among your home internet business visitors, the unique content is the only way.

Search engine submission tools make it easy for webmasters to submit their website URLs to search engines. Most webmasters would have one or two of these search engine submission tools in their arsenal for website promotion. Without them, search engine submission does not reach its full potential as a traffic generation technique. This article would explain why search engine submission is critical to a website’s success and why search engine submission tools are must-have tools in every webmaster’s toolkit.

What is search engine submission? Webmasters since the start of the internet age saw the importance of search engines as a free source of traffic. Having your website listed, ie indexed in major search engines is like listing your home in the street directory so that people may find you. People only hear of the big names such as Google, Yahoo and MSN, but they do not know that even these big search engines are actually networks of smaller search engines, in the tune of thousands of them.

Though approximately 80% of search engine traffic comes from the 3 major search engines, the smaller search engines still account for a sizeable 20%. Do not belittle how much traffic they can bring to your website. Therefore, it is important to submit to these smaller search engines. Unfortunately, manual submission without the aid of search engine submission tools can be taxing in time and energies. Most webmasters would rather work on building content and more websites than to do data-entry.

As I have mentioned, submitting to thousands of search engines manually is tedious. Time is of essence to successful webmasters. People have resorted to free search engine submission tools or online services. Sad to say, a lot of these free services or tools are buggy and your submission is either incomplete or under wrong categories. In both cases, your submissions are rejected – a complete waste of time and effort. It can be costly to submit to each major search engine such as Yahoo, for inclusion. There are online paid search engine submission services but tread carefully as many of them don’t deliver decent submission results. Those which do provide excellent search engine submission services can be pretty costly for a new webmaster.

There is another alternative for search engine submission that is, using search engine submission tools such as search engine submission software. These tools are capable of either submitting semi-automatically or automatically to a preloaded list of search engines. Submission is systematic and saves a great deal of time. These search engine submission tools are relatively cheap when we measure it in terms of the time savings you get, freeing you to focus on building your business or engaging in other website promotion activities. Such tools normally carries a one-time price tag so most newbie webmasters can also afford them. Read more at my blog about several affordable search engine submission tools that you can use to drive instant traffic.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

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The process of search engine optimization involves tweaking various aspects of your website and deals only with the organic search results. It has nothing to do with paid search also known as inorganic search or PPC. In order to improve your positioning in the organic search results, these guidelines will point out the tactics on how you can improve the visibility of your website.

Page Title:
Page title also referred to as the ‘title tag’ needs to be unique for each page of your website. This tag tells search engines and also the visitors what that particular webpage is all about. The title tag of each page should contain the business/website name followed with important information that relates to the webpage. One must avoid the following:

Recording a title tag that is not relevant to the information present on the webpage. Recording the same title tag across all the pages of the website. Recording long title tags.

Meta Description:
The Meta description tag gives both the search engines and also the visitors who perform a search on the search engine an idea on what the web page is all about. That’s why it’s important to precisely summarize the content of your webpage. It’s always safe to keep the meta description tag within 160 characters (including spaces), as the rest of it gets truncated. One must avoid the following:

Writing a meta description that is not relevant to the information presented on the webpage. Recording the same meta description across all the web pages of the website. Recording the meta description with only keywords.

URL Structure:
It’s important to create a URL structure that is friendly to the search engines as this will help in better indexing of your website. For this reason, it is essential to create appropriate filenames and expressive categories on your website. One must avoid the following:

Recording long URLs Recording the same URL across all the web pages. Recording deep nested subdirectories Recording irrelevant directory names.

Website Navigation:
A website that is easy to navigate can help the visitors to find the information they are looking for. It also helps the search engines in indexing the pages appropriately. It is important to ensure that all the web pages of your website are interlinked properly and also show the correct page when clicked on. The use of sitemaps both HTML and XML help the spiders to crawl the website easily and also index it. One must avoid the following:

Creating complex websites that are difficult to navigate. Creating drop-down menus. Developing a HTML sitemap in which the pages are not organized. Indexing the 404 page in the search engine.

Unique Content:
The content that is hosted on your webpage needs to be informative, such that it can elicit action. Ensure that the content is not copied and is 100% your own creativity. Keep the content focused around your primary keywords and ensure that the keyword density is around 2.75% to 3.21%. It is also good to keep changing the content on your website so that the visitors can see that the site is not static but dynamic with its content. One must avoid the following:

Using images that serve as textual content. Using long sentences. Incorrect grammar and spelling mistakes. Duplicate content on the web pages of your website. Stuffing keywords unnecessarily.

Anchor Text:
Anchor texts are links that direct visitors to the internal pages of the website or to an external page/website. Anchor text helps the users to easily navigate between pages and also helps the spiders to understand what the page is all about, that it is linked to. One must avoid the following:

Using general anchor texts. Using anchor text that is not related to the content of the webpage or is off topic. Using long sentences. Creating unnecessary links.

Heading Tags:
Heading tags are used to represent the heading of the content of the webpage. Heading tags range in 6 sizes – h1, h2, h3, h4, h5 and h6. These tags should only be used at the appropriate places. One must avoid the following:

Using one heading tag for the entire content of the webpage. Using too many heading tags throughout the content of the webpage.

Alt Tag Optimization:
Images can’t be read by a spider when they crawl on the website. Therefore, it is important to use alt tags for the images. It is best suggested to use the primary keyword as the alt tag following the contents that describe the page. One must avoid the following:

Using long filenames. Stuffing excess of keywords in the alt tags.

Robots.txt File:
A robots.txt file is used to prohibit the robots to crawl a particular page based on the nature and content of information that is available. This file must be placed in the root directory of your site and also named as robots.txt. One must avoid the following:

Search result pages to be crawled.

Website Promotion:
You can promote your website using offline promotion, online promotion, social media sites, AdWords optimization, Google’s Local Business Center, forming groups, forums etc.

Once you have implemented or taken note of all these tactics, do use the Google Webmaster Tools that will help you in solving many of the issues that are related to your website. You can also monitor the performance of your website by using Google Analytics.

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Increase Blog Traffic With Technorati Tags
By gobulldogs

Tag and ping is the hot blog promotion method of the moment. You’ve probably heard about it, but may not know exactly what it is or how to do it. When done right, tagging can bring your site tons of targeted traffic from very active visitors.

The tag and ping concept has its roots in the social bookmarking explosion. More of these sites are being created every day, taking some of the market share away from search engines. The key difference is that social bookmarking sites organize their listings based on the votes of actual people while search engines organize their information automatically according to their own algorithm.

The first step is to sign up for a Technorati account, of course. Next, you need to login to your profile and claim your blog. After entering the blog URL, Technorati will verify that you are the blog’s real owner. They currently have two methods of doing this. You can place a small bit of code somewhere on your blog’s home page or simply input your blog login and password. (Because of privacy concerns, Technorati claims that they do not store this information anywhere.)

Once you’ve claimed your blog, you can set up your profile information, with a customized description and up to 20 tags of your choice. Your blog will be listed when people search for these tags. Like any search engine, you’ll probably be listed lower for the more competitive phrases until you get several incoming links for those keywords.

As you’re writing your blog posts, think about which keywords you would like to “tag” on that page. One of the major differences between tagging and regular SEO is that you can tag several keywords on the same page. Unlike search engines, social bookmarking sites will list your page under different keyword topics.

The goal of these social types of sites is to help surfers find quality sites that are relevant to their search terms, so you can get listed under many different tags. The tag word itself does not have to be used on the page, but you should try to stick with related terms so you don’t get flagged for spamming.

Now you need to add tags to your blog posts. Wordpress has a few useful plugins to help with the tag code and there is similar code available for Blogger as well. With the Wordpress plugin, you can add [tags]keyword, keyword[/tags] while you’re writing the post and you’ll get a list of tags at the bottom. You can also add the [tag] code to words inside your post and they will be added to the list of tags.

When publishing your posts, make sure Technorati is in your ping list and your posts will be automatically be listed under the tags you selected. When surfers search for those keywords, your blog will be listed in the results. If they like your blog, they can vote for it and increase its popularity. Try to focus your tags on the tightest niches possible to get the most narrowly targeted traffic.

As new alternatives to search engine traffic appear, they create new opportunities for clever marketers. Technorati is just one of the vast numbers of social bookmarking sites that have been launched in the past year. Keeping current with these new marketing avenues will help you stay a step ahead of your competitors.

Katherine is the creator of the new SubmitNow! automatic directory submitter and also runs several niche websites. For more tips on speeding up your SEO tasks, visit http://www.lazyseo.com or send a blank email to lazyseo@aweber.com.

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