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Posts Tagged ‘Ses’

Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. SES Search Marketing Events provide instruction from the industry’s top Search experts, including representatives of the Search Engines themselves. Find out more at www.searchenginestrategies.com

Andrew Goodman, SES Toronto Co-Chair and Principal of Page Zero Media, talks with Greg Jarboe of SEO-PR about this year's conference and the Orion panel on the problems posed to standard methods of measurement by the huge amount of content, discussions, and sometimes brand engagement in the difficult-to-organize web 2.0 medium. Engagement and user experience transform in the web 2.0 world when interaction can't be measured in pageviews, and Goodman recommends, for the sake of pragmatism at least, setting even arbitrary goals by which to measure your performance.

Michel Leconte and Christophe Clavel, the creators of SEO Samba www.seosamba.com, talk about their new platform technology that provides superior SEO campaign management. SEO Samba makes available a set of best practices to SEO experts that are delivered to an integrated content management system.