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Posts Tagged ‘Rankings’

www.verticalmeasures.com talks about some of the most important factors when trying to improve search engine rankings for a website. Both on-site and off-site strategies are included in this guide to making a site more visible.

The Small Business Owner’s Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic…In Just 15 Steps – Guaranteed

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You can take a couple of simple steps to maximize the effectiveness of a blog article. In this article we will talk about seo tips that include social bookmarking your blog article to improve the results it gives you.

Social bookmarking is defined by Wikipedia as a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet. If you have ever posted your link to one of your blog articles with Digg you have social bookmarked it.

Today it’s easy to bookmark your blog articles to multiple social directories with one click. For example OnlyWire dot com allows you to join numerous social directories and then bookmark your blog article by logging into your onlywire account and posting your title, description and tag keywords.

The advantage of doing this is you can quickly develop backlinks to your blog articles for the search engines and for readers to find. When you write your blog article and bookmark it you can also help yourself out by utilizing basic search engine optimization techniques.

To keep it simple what you want to do is choose a specific keyword phrase for the article you write about. You increase the odds of ranking higher on the search engines if you target longtail keyword phrases which are phrases of three or more words.

The easy way to set this up is to include your keyword phrase in the title of your blog article. You should then also include it in the first and last paragraphs of the article when you publish it.

To place additional emphasis on it you can bold or even underline that keyword phrase. This helps the search engines know exactly what your blog article is about.

When you go to bookmark the article you want to tag it around that keyword phrase. You should include those again in the title and in the description for additional emphasis.

Search engines are spidering large social directories such as Technorati, StumbleUpon, Digg, Reddit, Simpy and others all of the time. By bookmarking your article in these directories you are creating valuable back links for your blog.

You are also bringing the search engines to your blog more regularly. This allows your blog URL to rank highly for your targeted keyword phrase and possibly settle in on page 1 of Google.

This is the things that most Internet marketers dream of. A high ranking for a targeted keyword phrase can bring you free traffic on an ongoing basis. It is something anyone can do utilizing social bookmarking and these SEO tips.

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The Top 15 SEO Elements Needed To Succeed In Search Engine Rankings

Is your site stuck on the 27th page for the keyword you are targeting for? Have you been hoping, praying, or possibly saying bad words to your computer in hope that your efforts will generate better search engine rankings? Take a moment and reflect on the top 15 SEO elements needed to achieve top search engine rankings.

CONTENT

Content is KING in SEO! Post quality non redundant content on your page. Update your content frequently so your visitors have a reason to come back to your site. If you update and post quality content, one of the hardest SEO elements has been accomplished.

INCOMING LINKS

If content is KING, then incoming links are Queen. You cannot have success in the search engines if you do not have quality links pointing to your web pages. Notice that I said pages and note site. Each page within your site has to have links pointing to them. This will generate page rank which is an authority measure that search engines keep in consideration when generating search results. 

Receiving a link is not enough; make sure it’s a contextual link that includes your keyword within it. These links will be more valuable than a link that is just your URL.

TITLE TAGS

Create unique title tags for all your pages within your site. Try to include your keywords in your title tags whenever possible. Readability should be priority and SEO second however, most of the times you can create a mixture of the two.

XML SITE MAP

Create an XML Sitemap. What better way to have your pages found and indexed by search engines than to hand them a list of your pages on a silver platter?

INTERNAL LINKING

Links from other niche related sites might be the most valuable, but don’t forget about adding links within your page. Contextual linking from one of your pages to another can help increase your link count. Don’t forget that these links will also be valuable to your visitors as they navigate around your site.

URL STRUCTURE

Dynamic URLs are better than Static URL’s. In other words would you rather look at a url that has a lot of Id#404&-393 or a URL that is easier to read such as dkssystems.com/top-15-seo?

Use a URL re-write and use your keywords in the URL when possible.

META DESCRIPTION

Use a meta description that includes your keywords. This is your selling point and will show up underneath your link in the search engines.

NAVIGATION AND MENUS

Make sure all your navigation and </b>menu links work properly, nothing will frustrate a search engine spider more than a broken link.  Also, make sure your menus are search engine friendly. You can do this by viewing your Google cache and seeing if the links show up. Flash is a common navigation error that results in search engines no being able to see the links.

HEADER TAGS

This one is simple, USE THEM!

IMAGE ALT TAGS

Image alt tags should be included in some of the images on your page. These image alt tags should contain keywords if it’s appropriate to the picture. Do Not stuff your keywords in image alt tags as it will have no benefit to you or your site.

404 ERROR PAGE

Create a custom 404 error page. If the search engine spiders are scanning your page and reach a broken link, they have no way to get back to your site. This will result in pages not getting indexed.

META KEYWORDS

Search engines don’t really place a value on Meta Keyword tags anymore; however I like to use them as a reminder to which keywords im optimizing for. For the people who are thinking users will come and steal your keywords… your probably right. HOWEVER, any SEO can easily see which keywords are being used by looking at all the elements on this list. It’s really not worth the anxiety to worry over.

ROBOTS.TXT FILE

This file tells the search engines what to not index. If you have a TOS page or a check out page that you do not want indexed under any circumstances, then you need a robots.txt file.

I hope you enjoyed reading the Top 15 SEO Elements Needed To Succeed in Search Engine Rankings. If you include these elements, you should hopefully see some more success in your search engine rankings.