Posts Tagged “Optimization”

What’s the best search engine optimization company? And what exactly do they offer? It seems there’s huge amount seo companies but not a lot that makes them different.

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I’m a very small startup social networking site and I need traffic; however, when I checked the prices for SEO, I was shocked at the prices. Maybe I’m just naive or SEO is definately worth the price it demands.

Any opinions on how effective SEO’s are and if the prices are worth its reputation?

For example, the cost for SEO and maintenance for 3 keywords is $500 setup fee and $200 annual maintenance. For 20 keywords, it is $2,300 setup fee and $1,000 annual maintenance.

I know some SEO’s go as expensive s $25,000 – $100,000.

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Who Should Read This Book

This is a book to read if you want to take your knowledge of website optimization above just about everyone else out there.

Website Optimization is not a book for an internet novice.

It is for website designers with knowledge of how a website should be designed and who want to improve the speed of their website.

It also targets website marketers who are interested in finding ways to improve their conversion rates.

Finally, it is for project and business managers who may not know all the ins and outs of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) but are at least familiar with the concepts and already understand their value.

I recommend you read this book if you:

Already have a website,
Work closely on one,
Have any responsibility or interest in improving online results

Website Optimization gives you information you can use.

The book is in 2 parts.

Part 1 – Search Engine Marketing Optimization

The first part is “Search Engine Marketing Optimization”. This explains how to increase website visibility and boost conversion rates.

King clearly explains the steps you need to improve natural SEO. A major part of natural SEO is using your keywords in the most effective manner.

King breaks natural SEO into 10 easy to follow steps that can be posted next to your computer as a to-do list for each page that you create.
Pay Per Click

This section also includes two very descriptive and very useful chapters on Pay Per Click (PPC) advertising. It includes a wonderful case study showing the results of one company in a small, competitive niche market that changed their PPC practices and had an immediate 100% improvement in their conversion. This conversion rate increased to 600% a short time later and eventually leveled off at 500% over their starting conversion rate.

These two chapters alone will make Website Optimization worthwhile for most readers.
Conversion Rate Optimization

The final part of the first section of Website Optimization covers Conversion Rate Optimization (CRO).

King lists the top ten factors a site owner must know to maximize his conversion rate.

For a marketing expert, these 10 factors might be obvious. But all too often several, or at least one, of these factors are ignored or not given full consideration,

For example, you should give the most important content on your website the best placement on your website. Since readers begin scanning a page at the top left and consider the bottom right to be the least important, the most important content must be at the top left.

Many readers now associate the right side of a website to be associated with advertisements, so this area is best for testimonials or links to your products.

Again, for many readers, this chapter alone can dramatically increase conversion rates and is worth the cost of the book.

Part 2 – Website Performance Optimization

Part two of Website Optimization is about “Website Performance Optimization”.

Website performance is how to design your website at the early stages to deliver content as quickly and efficiently as possible.

A page that takes 10 seconds to load is one that your readers will not see. Readers will use their ‘back’ button and move on to your competition if your pages do not load fast enough.

King includes some tricks to combat this, such as using the best format for images and placing your slower loading pieces lower on your page and initially out of sight if possible. This gives your reader a better experience and increases the chance that he will remain on your site.

Let’s face it. Keeping people on your site increases the possibility of making a sale.
CSS Optimization And Ajax Optimization

Part two also as two chapters that are more complex and aimed at website designers.

These are two chapters are on CSS Optimization and Ajax Optimization. They cover optimizing the programming code to speed up your websites loading time. These chapters may be too difficult for a nonprogrammer to understand fully.

However, understanding the ideas, if not the actual practices, will help you decide if you need to work with a programmer to modify your site to deliver better performance. Website Optimization is often a team effort. This knowledge is useful for all team members.

From personal experience, I can say that you do not need to be an expert in CSS to put in some of the code. I am in the nonprogrammer category. Of course, I had an initial learning curve when first faced with HTML and CSS, but now I know the effort was well worth it.

In fact, when I first started using CSS on my website I did not even know I was using it. It was just a little bit of code I used to make my site look better.

Website Metrics

The final chapter covers website metrics. There is an old saying that “you can’t manage what you don’t measure”.

King divides metrics into four distinct groups:

Volume – how many visitors, how many page views, how many downloads and so on.
Content – helps understand how readers respond to presentation, layout and the persuasiveness of your pages.
Objectives – are the readers doing what you want? Buying, signing up, commenting, voting or other objectives.
Means – this is directly marketing. The paths the reader follows into, and away from your objectives.

As a marketer this is the section I hooked onto first.

Although not mentioned in Website Optimization, the two tools I use to measure metrics are Google Analytics and woopra. Both of these has its own strong points. And of course, there are many other tools to choose from.

Website Optimization gave me further insight into how I can use metrics to improve my own results.

For Serious Website Contenders

On top of King’s 15 years of experience, which comes through in his own book, King also references all the other books, studies and websites where he gathered information or verified his personal findings.

This is very useful information. It gives you the places to go for more in-depth information on any particular subject that interests you. A great bonus.

Anyone who takes website optimization seriously, and is committed to improving online results, should read Andy King’s Website Optimization.

It is not a lazy afternoon read. It delivers a bit more than thought provoking entertainment. You can, however, easily read this book section by section in the order they interest you.

This book has brought my own website optimization skills up several notches.

It is extremely useful. And it provides a depth of information I have not found in any other book.

In addition, it is a great reference tool to keep handy, with bullet point action lists and how-to guides to solve specific problems. My copy now sits in my “one meter away from me” personal reference section. Website Optimization is one book that has definitely earned its place in this group.

And yes, I have already recommended a close friend to read it.

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Cross-Cultural Marketer & International Sales Specialist


Over 25 years field experience in aligning cultural offers for international sales.


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40km south of Paris, France – GMT+1

Cell: +33 6 98 91 86 11
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I am paying $900 a month for SEO optimization for a condo a real estate site I have. Am i being hosed. Why is it a monthly fee and not a 1 time fee?

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Tips to improve search rankings with www.dataflurry.com – SEO SEM Search Engine Optimization Marketing Strategies. Offers great Search Engine Optimization tips to improve those top rankings. Learn about Link Building, Keywords, Title Tags, Meta Tags, Google, Yahoo, MSN, Anchor Text, Inbound and Outbound Links, Web Site Popularity, page optimization and more. Data Flurry offers services to all types of customers, big and small.

I'm eager to hear your comments...

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I’m looking to outsource my SEO management. I get a dozen phone calls at my office every day from different companies trying to sell their marketing genious. I am looking for someone to tell me which companies are worth their price and which may not be.

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Search Engine Optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site from “natural” (aka “organic” or “algorithmic” search engine) listings. In effect, SEO is marketing by appealing to machine algorithms to increase search engine relevance and ultimately web traffic. This is analogous to foot traffic in retail advertising. The term SEO can also refer to “search engine optimizers”, an industry of consultants who carry out optimization projects on behalf of clients.
Vision Infosystem SEO strategies vary widely, in accordance with the specific site. Broadly speaking, SEO may be geared towards increasing either, or both, the total number and quality of visitors from Search Engines.

Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term “Search Engine Friendly” to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.

Vision Infosystem ’s SEO marketing strategy, can often generate a good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change, and there are many problems that can cause Search Engine problems when crawling or ranking a site’s pages, there are no guarantees of success, either in the short or long term.

If your website is selling great products or services, you need to be found in major search engines like Google, Yahoo, MSN or Ask. This is because these days most people (be it a college student, home user or a corporate executive) use search engines to research or Buy on the internet.

If not, then you are losing out on a huge volume of business. Vision Infosystem have experience where our own clients make big money purely from their online internet stores (They do not have a brick and mortar shop). In some cases, our clients have purchased brick and mortar businesses from the profits of their internet ventures.

For more information on Search Engine Optimization (SEO) Search Engine Marketing (SEM) Web Promotion Services in Mumbai, India, please visit :
http://www.visioninfosystem.com/web-services/search-engine-optimization-marketing-seo-sem-web-promotion-services-solutions-mumbai-india.htm
or email us your queries at : info@visioninfosystem.com

We provide conceptual, functional and presentational development for the global business community through out-of-the-box web strategy, design and technology solutions.

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SEO Search Engine Optimization is becoming very popular in Belgium. More and more people in Belgium are realising the power and importance of the internet and are becoming marketeers. Eventhough SEO has the funny sounding name of ‘SEO zoekmachine optimalisatie’ the practice of SEO is pretty much the same as for any other country.


Why do we need to do SEO Search Engine Optimization ? Well to get the higher rank in the Search Engines such as Google, Yahoo and MSN. It is the duty of the webmaster to optimize their website. What is happening in Belgium is that a lot of SEO companies are offering their services and are doing very well. It seems that Belgian people, and also Dutch people to some extend, are not very familiar with this and thus outsource it to SEO companies.


There seems to me very little SEO training and courses available in Dutch. The only SEO specialist who is offering training in Dutch at the moment is a guy called Peter Jansen who has made the ‘SEO Video Cursus’ for the Flemish and Dutch speaking market. His video courses are very well done and highly recommended. On the whole it seems that Belgium is starting to embrace the internet fully now.


Here are some great SEO Tips :


Content Content Content

Use a lot of text on your web site. At minimum you would need 100 words per page. As with any business the first step in optimizing your web page is to know your target market. It is imperative that you know who your target is before you do anything else because if you do not it does not matter how good your web site is. If you do not write to the right market you are not going to get business.


Create Meta Tags for your website

Meta Tags are code hidden in the background that tell search engines what your keywords and descriptions are.


Link Popularity

The more links there are to your site the better your rankings will be. Start a link exchange campaign with similar sites in your industry. You can look for link partners or post requests in our Link Exchange Request Forums. The more relevant the page linking to you the better. Hyperlinks are the key element of your websites and its interconnectedness. Without a link from somewhere else a website is not valuable to the search engines. Without a route via which the search engines spiders can find a site it is not going to be discovered and indexed you certainly. Just a few very high quality backlinks will have far greater value to you as a webmaster than a many poor ones.


In an ideal world the link to your site will be one of just a few on a page. It will be a standard hypertext link with relevant anchor text from a respected, content rich, frequently indexed and genuinely high PR page where that page’s content is closely related to the topic of your own site.


Beware! Links from sites with no original content, no web presence, bad neighbourhoods, ‘link farms’ or identikit web directories will deliver little or no benefit to your site.

For more info : http://www.optimalisatie-zoekmachine.com or click here : SEO zoekmachine optimalisatie

What do you think? Please comment below to tell me.

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outsourcerabbit.com What is SEO? SEO stands for search engine optimization but that doesn’t explain all too much either. This video jumps into exactly what SEO is all about. http Let’s talk about what SEO can do for you, and why you should be using search engine optimization to your advantage. Whether you’ve got one site or no sites this is a presentation on SEO (search engine optimization) that you cannot afford to miss. outsourcerabbit.com

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51I5chgfJ7L. SL160  Professional Search Engine Optimization with PHP: A Developers Guide to SEO
Product Description
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology an… More >>
Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO

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