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Posts Tagged ‘Misconceptions’

SEO is more than a buzzword. It is a key part of doing business that is here to stay. The business you do on and off the web is affected by how much effort you put into your online marketing efforts.

SEO stands for “Search Engine Optimization”. Search engines like Google and Bing are mathematical algorithms that like to see web content laid out a certain way and rank the relevancy of that content based on a variety of factors. Not all search engines are created equal however. For the most part you want to get the attention of big search engines such as Google, but it does not hurt to be aware of the other search engines out there.

Metasearch engines With a metasearch engine (Dogpile, Webcrawler), you can search more than one search engine at a time. Many experts will tell you that metasearch engines really do not give better results than looking up a term in just one search engine. Web users figured this out even without expert advice and just tend to go straight to their favorite search engine (Google, Yahoo!, etc.). We mention metasearch engines to tell you that they are not an area where you need to focus since the replicate the results of the search engines you are already wooing.

Local search engines On the other end of the spectrum, are search engines that do not aggregate results from different sources, but instead concentrate on one specific region. An example of this would be the Yahoo! Yellow Pages, which will look up terms as they relate to a particular area and not do a worldwide search for a particular term. Some global search engines have the technology in place to incorporate the location of the web user into the search, so someone in the United States looking for a tailor in Birmingham, will not be given listings for tailoring shops in Birmingham, England, but shops in Birmingham, Alabama.

Specialty search engines Various industries have their own search engines as well, narrowing down the field of possible results. One rather prominent example of this is Technorati, which is a search engine for blog content.

One industry survey found that a very large percent of the respondees did not really understand the purpose of search engine optimization. At the same time a overwhelming majority said they used SEO techniques despite the fact that they really do not understand it and that SEO accounts for a larger percentage of the traffic they get on their websites.

It was also eye-opening to read that more that half of the respondees thought that practices that industry insiders consider to be unethical would bring results. Trying to trick search engines into boosting your rank will not have long lasting results. At the same time, they were also able to recognize ethical and effective SEO practices as well. So this points to a problem of distinguishing between honest SEO practices and ones that are underhanded.

Then again, maybe we should take heart: a good number of business owners actually know what SEO is. Now it is time for our industry to work on educating them about the best ways to increase visibility on the web. If they were totally unaware of any SEO techniques, then we would have that much more work to do. With this news, we have to say that here are Increase Visibility, although we are the experts, we want you to understand what is going on as we help you plan and administer your online marketing plan. AS our slogan says, we provide SEO you can understand and results that you can see.

One of the reasons that you do not want to fall for an SEO scam is that not only will you not get results, you will not be any further ahead than you were before. In fact, you may actually be behind because you will have wasted valuable time and money. Signing on with a dishonest SEO firm may also cause you to enact marketing practices that could possibly offend your clients and colleagues.

The other part of the survey that disheartened us was learning that some survey respondees felt they could not afford to get help from an SEO firm. At Increased visibility, we offer different levels of SEO plans and will work with you to tailor a plan to suit your needs.

homesteadwebsitebuilder.com This video has useful tips for starting out with the Intuit website builder. The tutorial is designed to help the beginner understand how the Internet works in relation to your Intuit website. You will learn about SEO, search engines, HTML codes, and checking your Real Tracker statistics. We take a few few moments to address misconceptions about building an Intuit website, how to get traffic to your web pages and the value of publishing loads of content on the …

Maybe one of the biggest misconceptions in SEO is that the ranking at Google and Yahoo is all that matters in the search engine optimization. Potential clients come to Seo Services with a single goal: “Get me a top-ten ranking on Google.” Some will also mention MSN, and a few will rhyme off a list of search engines and want well placed at the top of 200 of them.

It is time to separate fact from fiction. Yes, your SEO consultant can give you a top-ten placement at Google. But

1. If the placement is for “dirty brown shoes”, it will probably not help your shoe store one bit, even if I tell you first hand. Few people are actually searching on the term.

2. Number ten perhaps not much either, depending on the term. People in search of “Essential Nectar liquid vitamins”, will probably click on the first result they see, or at least on one of the “above-the-fold” results that do not require scrolling. On the other hand, someone searching for “liquid vitamins” might check through two pages of results to become familiar with the available options.

3. If your title tag reads like a cheap list of search terms, it will not be attractive. For example, if it reads: “vitamins, liquid vitamins, multivitamins, multi-vitamins”, you can skip over it in favor of the next result that reads “Liquid Liquid vitamins of vitamin supplements Store.”

4. If your description tag is a mess, people will more likely skip over your list, even if it does rank number one, in favor of one that resembles what they are looking for. Google and others use the description tag usually when the term is found in it, so be sure to include your key search terms in a description tag that actually reads well.

Lately, I have responded to a forum question, which goes something like this: My site ranks number one for this term at this engine. The term is sought on numerous occasions per day, and the engine, this percentage market. Can I expect this many visitors?

This is not an SEO challenge is a matter of mathematics: market research x = visitors

I answered with a little outweigh the factors that mathematics in the SEO game, including the site’s title tag and the description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.

Another factor that makes it difficult to forecast traffic is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new because they find themselves off – topic or searching too broadly.

It also depends on how many listings there are and how they are marked. Often, Yahoo and Lycos, for example, there are so many ads that the average user may never scroll a screen or two to see the organic (natural) results.

And, of course, it also depends on the color of the walls in the room since the user clicks, the weather outside and how well they slept last night. But there is little you can do about it.

What you can do is to work with your Seo Services consultant to choose the search terms are most effective for your business and make sure he develops a title tag and the description tag that sell to both humans and motors Research. Then, make sure it is not only followed the rankings of your key search terms, but also the description used by each of the search engines.

A good ranking in Google and Yahoo is just one measure of your success SEO consultant. A more complete evaluation is that he is your partner in building long-term, targeted traffic.