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	<title>ID SEO &#187; Data</title>
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		<title>SEO Metrics: Proving Value With Research, Data And Tact</title>
		<link>http://idseo.com/seo-metrics-proving-value-with-research-data-and-tact/</link>
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		<pubDate>Mon, 23 Aug 2010 16:22:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Seo Research]]></category>
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		<description><![CDATA[SEO Metrics: Proving Value With Research, Data And Tact When it comes to SEO, it is a quantitative marketing medium that is all about metrics and results. That means if you can’t provide data/research that proves value, as well as analytics and reporting to back your results, you’re basically asking for a whole lot of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>SEO Metrics: Proving Value With Research, Data And Tact</strong><br />
When it comes to SEO, it is a quantitative marketing medium that is all about metrics and results. That means if you can’t provide data/research that proves value, as well as analytics and reporting to back your results, you’re basically asking for a whole lot of drama.<br />
<i>Read more on <a target="_blank" target="_blank" rel="nofollow" href="http://searchengineland.com/seo-metrics-proving-value-with-research-data-and-tact-48810">Search Engine Land</a><br/><br/></i></p>
<p><strong>100+ Upcoming Social Media &#038; Tech Conferences and Events</strong><br />
Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us at least one month before your event…<br />
<i>Read more on <a target="_blank" target="_blank" rel="nofollow" href="http://mashable.com/2010/08/23/100-upcoming-social-media-tech-conferences-and-events/">Mashable</a><br/><br/></i></p>
<p><strong>SEO Sage: Optimization Can Be Cheap but Never Easy</strong><br />
Search engine optimization is the least expensive method of getting visitors to a website, Ralph Wilson, founder and editor-in-chief of Web Marketing Today, told the audience at the SES Conference and Expo in San Francisco Tuesday. In a presentation on SEO basics, Wilson outlined tips on how to get the most out of SEO.<br />
<i>Read more on <a target="_blank" target="_blank" rel="nofollow" href="http://www.ecommercetimes.com/rsstory/70646.html">E-Commerce Times</a><br/><br/></i></p>
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		<title>Choosing an Optimal Site For Your Data Centre</title>
		<link>http://idseo.com/choosing-an-optimal-site-for-your-data-centre/</link>
		<comments>http://idseo.com/choosing-an-optimal-site-for-your-data-centre/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 02:20:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Centre]]></category>
		<category><![CDATA[Choosing]]></category>
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		<description><![CDATA[When &#116;&#104;&#101; &#116;&#105;&#109;&#101; comes &#102;&#111;&#114; &#121;&#111;&#117;&#114; business &#116;&#111; consider &#97; data centre, &#104;&#111;&#119; &#100;&#111; &#121;&#111;&#117; choose &#116;&#104;&#101; optimal site? Obviously, &#121;&#111;&#117; &#119;&#105;&#108;&#108; &#119;&#97;&#110;&#116; &#116;&#111; avoid &#97;&#110;&#121; potential hazards, &#98;&#117;&#116; &#116;&#104;&#101;&#114;&#101; &#119;&#105;&#108;&#108; &#98;&#101; &#115;&#111;&#109;&#101; specific physical attributes &#121;&#111;&#117; &#119;&#105;&#108;&#108; &#119;&#97;&#110;&#116; &#116;&#111; &#108;&#111;&#111;&#107; for. &#13;An ideal data centre &#115;&#104;&#111;&#117;&#108;&#100; include qualities &#116;&#104;&#97;&#116; allow protection &#102;&#114;&#111;&#109; potential hazards, [...]]]></description>
			<content:encoded><![CDATA[<p>When &#116;&#104;&#101; &#116;&#105;&#109;&#101; comes &#102;&#111;&#114; &#121;&#111;&#117;&#114; business &#116;&#111; consider &#97; data centre, &#104;&#111;&#119; &#100;&#111; &#121;&#111;&#117; choose &#116;&#104;&#101; optimal site? Obviously, &#121;&#111;&#117; &#119;&#105;&#108;&#108; &#119;&#97;&#110;&#116; &#116;&#111; avoid &#97;&#110;&#121; potential hazards, &#98;&#117;&#116; &#116;&#104;&#101;&#114;&#101; &#119;&#105;&#108;&#108; &#98;&#101; &#115;&#111;&#109;&#101; specific physical attributes &#121;&#111;&#117; &#119;&#105;&#108;&#108; &#119;&#97;&#110;&#116; &#116;&#111; &#108;&#111;&#111;&#107; for.</p>
<p>&#13;An ideal data centre &#115;&#104;&#111;&#117;&#108;&#100; include qualities &#116;&#104;&#97;&#116; allow protection &#102;&#114;&#111;&#109; potential hazards, &#101;&#97;&#115;&#121; accessibility &#97;&#110;&#100; &#115;&#104;&#111;&#117;&#108;&#100; &#98;&#101; able &#116;&#111; accommodate future growth &#97;&#110;&#100; change.</p>
<p><b>Data Centre Zoning</b></p>
<p>&#13;When evaluating &#97; property&#8217;s suitability &#102;&#111;&#114; &#117;&#115;&#101; &#97;&#115; &#97; data centre, &#121;&#111;&#117; &#119;&#105;&#108;&#108; &#110;&#101;&#101;&#100; &#116;&#111; verify &#116;&#104;&#101; property&#8217;s zoning. Some zoning classifications prohibit &#97; data centre &#97;&#115; &#112;&#97;&#114;&#116; &#111;&#102; &#116;&#104;&#101; property&#8217;s usage. You &#99;&#97;&#110; request information regarding &#97; property&#8217;s zoning &#102;&#114;&#111;&#109; &#116;&#104;&#101; local municipality, council area, &#111;&#114; shire &#105;&#110; whose jurisdiction &#116;&#104;&#101; property falls.</p>
<p>&#13;If &#102;&#111;&#114; &#115;&#111;&#109;&#101; reason &#116;&#104;&#101; property &#121;&#111;&#117; &#119;&#97;&#110;&#116; &#105;&#115; zoned &#97;&#115; unacceptable &#102;&#111;&#114; &#117;&#115;&#101; &#97;&#115; &#97; data centre, &#116;&#104;&#101;&#110; &#121;&#111;&#117; &#99;&#97;&#110; apply &#116;&#111; &#104;&#97;&#118;&#101; &#116;&#104;&#101; property rezoned.</p>
<p><b>Data Centre Site Risks &#8211; Natural Hazards</b></p>
<p>&#13;Knowing &#119;&#104;&#97;&#116; potential hazards may affect &#116;&#104;&#101; property &#105;&#110; &#119;&#104;&#105;&#99;&#104; &#121;&#111;&#117; plan &#116;&#111; house &#97; data centre &#99;&#97;&#110; &#98;&#101; &#97; huge consideration. Choosing &#97; data centre site &#105;&#110; &#97;&#110; earthquake-prone location, hurricane-prone locality &#111;&#114; &#105;&#110; &#97; flood plain &#119;&#105;&#108;&#108; mean making &#115;&#111;&#109;&#101; specific choices &#97;&#98;&#111;&#117;&#116; &#121;&#111;&#117;&#114; construction plans.</p>
<p>&#13;Another hazard &#121;&#111;&#117; &#109;&#105;&#103;&#104;&#116; &#119;&#97;&#110;&#116; &#116;&#111; consider &#119;&#104;&#105;&#108;&#101; &#121;&#111;&#117; &#97;&#114;&#101; &#115;&#116;&#105;&#108;&#108; &#105;&#110; &#116;&#104;&#101; planning stages &#111;&#102; &#121;&#111;&#117;&#114; data centre &#105;&#115; fire. Factor &#105;&#110; &#116;&#104;&#101; cost &#111;&#114; fire-resistant walls &#97;&#110;&#100; doors. Include smoke detection devices &#97;&#110;&#100; fire suppression systems. You may &#97;&#108;&#115;&#111; consider including adjustable dampers &#111;&#110; ventilation &#97;&#110;&#100; air conditioning systems &#115;&#111; &#116;&#104;&#97;&#116; &#121;&#111;&#117; &#99;&#97;&#110; manually prevent air &#102;&#114;&#111;&#109; outside &#116;&#104;&#101; server environment &#102;&#114;&#111;&#109; entering.</p>
<p>&#13;These known hazards &#119;&#105;&#108;&#108; affect &#121;&#111;&#117;&#114; decision &#97;&#98;&#111;&#117;&#116; &#121;&#111;&#117;&#114; data centre&#8217;s design &#97;&#110;&#100; &#121;&#111;&#117; &#115;&#104;&#111;&#117;&#108;&#100; alter &#121;&#111;&#117;&#114; design accordingly &#116;&#111; prepare &#97;&#110;&#100; protect against them.</p>
<p><b>Data Centre Site Risks &#8211; Man-Made Hazards</b></p>
<p>&#13;Choosing &#97; site &#116;&#104;&#97;&#116; &#105;&#115; &#105;&#110; close proximity &#116;&#111; &#97;&#110; electrical tower means &#121;&#111;&#117;&#114; data centre may experience significant electromagnetic interference, &#119;&#104;&#105;&#99;&#104; &#99;&#97;&#110; seriously affect &#97; server environment.</p>
<p>&#13;Perhaps &#116;&#104;&#101; &#97;&#114;&#101;&#97; &#105;&#110; &#119;&#104;&#105;&#99;&#104; &#121;&#111;&#117; &#104;&#97;&#118;&#101; selected &#102;&#111;&#114; &#121;&#111;&#117;&#114; data centre &#105;&#115; prone &#116;&#111; ice storms, &#119;&#104;&#105;&#99;&#104; bring &#97;&#98;&#111;&#117;&#116; extended periods &#111;&#102; power-outages. The &#110;&#101;&#101;&#100; &#116;&#111; incorporate &#97; standby power generator &#119;&#105;&#108;&#108; factor highly &#105;&#110; &#121;&#111;&#117;&#114; data centre infrastructure.</p>
<p>&#13;Pollution &#97;&#110;&#100; airborne contaminants, &#108;&#105;&#107;&#101; dust, pesticides, &#111;&#114; industrial by-products &#99;&#97;&#110; cause server components &#116;&#111; short-circuit &#111;&#114; overheat. You &#115;&#104;&#111;&#117;&#108;&#100; consider including &#97; method &#111;&#102; protecting &#121;&#111;&#117;&#114; equipment &#98;&#121; controlling &#116;&#104;&#101; amount &#111;&#102; outside air &#116;&#104;&#97;&#116; &#105;&#115; cycled &#105;&#110;&#116;&#111; &#116;&#104;&#101; server room.</p>
<p><b>Data Centre Accessibility</b></p>
<p>&#13;Once &#121;&#111;&#117; &#104;&#97;&#118;&#101; assessed &#116;&#104;&#101; potential risks &#97;&#110;&#100; hazards &#111;&#102; &#97; site &#102;&#111;&#114; &#121;&#111;&#117;&#114; data centre &#97;&#110;&#100; &#121;&#111;&#117; &#104;&#97;&#118;&#101; &#100;&#101;&#99;&#105;&#100;&#101;&#100; &#116;&#111; &#103;&#111; ahead &#119;&#105;&#116;&#104; plans, &#121;&#111;&#117; &#119;&#105;&#108;&#108; &#110;&#101;&#101;&#100; &#116;&#111; fully evaluate &#116;&#104;&#101; physical attributes &#111;&#102; &#116;&#104;&#101; site too.</p>
<p>&#13;Easy accessibility &#116;&#111; &#116;&#104;&#101; data centre &#105;&#115; &#97; factor &#116;&#104;&#97;&#116; needs &#116;&#111; &#98;&#101; taken &#105;&#110;&#116;&#111; consideration, &#97;&#108;&#111;&#110;&#103; &#119;&#105;&#116;&#104; &#119;&#104;&#101;&#114;&#101; &#116;&#104;&#101; site &#105;&#115; &#105;&#110; relation &#116;&#111; &#116;&#104;&#101; company&#8217;s &#111;&#116;&#104;&#101;&#114; server environments. When assessing accessibility &#116;&#111; &#116;&#104;&#101; site, &#108;&#111;&#111;&#107; &#97;&#116; details &#115;&#117;&#99;&#104; &#97;&#115; &#98;&#101;&#105;&#110;&#103; visible &#102;&#114;&#111;&#109; &#97; major roadway &#111;&#114; multiple routes &#116;&#111; reach &#116;&#104;&#101; property.</p>
<p>&#13;You &#119;&#105;&#108;&#108; &#97;&#108;&#115;&#111; &#110;&#101;&#101;&#100; &#116;&#111; &#98;&#101; &#115;&#117;&#114;&#101; &#121;&#111;&#117;&#114; data centre &#105;&#115; located near large population centres. This &#99;&#97;&#110; influence &#104;&#111;&#119; close &#121;&#111;&#117;&#114; employees live &#116;&#111; &#116;&#104;&#101; data centre, &#98;&#117;&#116; &#105;&#116; &#99;&#97;&#110; &#97;&#108;&#115;&#111; dictate &#104;&#111;&#119; &#108;&#111;&#110;&#103; &#105;&#116; may &#116;&#97;&#107;&#101; &#97;&#110; employee &#116;&#111; reach &#116;&#104;&#101; property &#105;&#110; &#116;&#104;&#101; event &#111;&#102; &#97;&#110; afterhour&#8217;s emergency.</p>
<div style="margin:5px;padding:5px;border:1px solid #c1c1c1;font-size: 10px;">
<div class="text">Derek Rogers &#105;&#115; &#97; freelance writer &#119;&#104;&#111; writes &#102;&#111;&#114; &#97; &#110;&#117;&#109;&#98;&#101;&#114; &#111;&#102; UK businesses. For Data Centre design, &#104;&#101; recommends Network 24, &#97; leading <a target="_blank" rel="nofollow" onclick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.network24.co.uk/">data centre design company</a>.</div>
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